In an increasingly automated world, what are we going to do with all that extra time on our hands? What impact will this expanding sense of time have on our daily lives in the spaces we inhabit? These are the key questions that bulthaup CEO Marc O. Eckert asked himself at the outset of a new stage in the brand's development, whose fruits we were finally able to witness from April 17th to the 22nd at the Milan Funiture Fair.
Evolution and revolution: bulthaup b3 and b.architecture at San Carpoforo
Once again, the deconsecrated church of San Carpoforo in Brera was bulthaup’s venue of choice in Milan—in this case, to showcase the outcome of six long years of conception, innovation, and development. The gathering was extraordinary: a week of utter intensity, close connections, and shared pleasures, offering a first-hand experience of the evolution of the bulthaup b3 elements and of the veritable revolution unleashed by bulthaup b.architecture.
San Carpoforo received visitors throughout the daytime hours, engaging them to learn about the products with their new concepts and recently-developed materials—and to sit down, chat, and get acquainted with each other. They also yielded to the wonderful morsels prepared on the spot, at the new bulthaup units, by the team led by German-Japanese chef Tohru Nakamura—the recipient of two Michelin stars and a kindred spirit to Marc Eckert and his group developing the new b.architecture line—with additional support from a local ally with a Michelin star all of its own: the Ristorante Da Vittorio.
Sharing the evening
Every day at 7 p.m., the church closed down to the public in preparation for an exclusive event aimed at partners and other members of the bulthaup family. Marc Eckert spoke to convey the conceptual foundations of the new course the brand is taking, and opened up the space to the pleasures of a shared evening. Sharing ideas, sharing projects, sharing food –and, to top it all off, the DJ and dance: unbeatable.
Gazing at a sea of possibilities
On the plane home, the images kept on running through our heads. Surfaces made of new materials. Structural poles channeling water and electricity to shape new furniture elements: a sea of possibilities.
Ensembles of benches and tables activated from the floor up, with cold and heat distributed to central surfaces for heating, cooling, preparing, and serving. Open fronts revealing seductive solid oak drawers. Small magnetic bar-shaped controls that spur actions when they touch different areas on the sensitive surface. And much, much more: stay tuned.