Milan 2018: new times at bulthaup

Wooden bulthaup kitchen at the Salone del Mobile in Milan

In an increasingly automated world, what are we going to do with all that extra time on our hands? What impact will this expanding sense of time have on our daily lives in the spaces we inhabit? These are the key questions that bulthaup CEO Marc O. Eckert asked himself at the outset of a new stage in the brand's development, whose fruits we were finally able to witness from April 17th to the 22nd at the Milan Funiture Fair.

Bulthaup kitchen with two work benches at the Salone del mobile in Milan

Evolution and revolution: bulthaup b3 and b.architecture at San Carpoforo

Once again, the deconsecrated church of San Carpoforo in Brera was bulthaup’s venue of choice in Milan—in this case, to showcase the outcome of six long years of conception, innovation, and development. The gathering was extraordinary: a week of utter intensity, close connections, and shared pleasures, offering a first-hand experience of the evolution of the bulthaup b3 elements and of the veritable revolution unleashed by bulthaup b.architecture.

Reception of visitors during the entire day of Salone del Mobile
Preparing culinary delights in collaboration with chef Tohru Nakamura
Delights prepared at the moment, in the new bulthaup furniture, by the team of the German-Japanese chef Tohru Nakamura
The guests discover the products with their new conception and the newly created materials
Reception of visitors during the entire day of Salone del Mobile
Preparing culinary delights in collaboration with chef Tohru Nakamura
Delights prepared at the moment, in the new bulthaup furniture, by the team of the German-Japanese chef Tohru Nakamura
The guests discover the products with their new conception and the newly created materials

Live emotion

San Carpoforo received visitors throughout the daytime hours, engaging them to learn about the products with their new concepts and recently-developed materials—and to sit down, chat, and get acquainted with each other. They also yielded to the wonderful morsels prepared on the spot, at the new bulthaup units, by the team led by German-Japanese chef Tohru Nakamura—the recipient of two Michelin stars and a kindred spirit to Marc Eckert and his group developing the new b.architecture line—with additional support from a local ally with a Michelin star all of its own: the Ristorante Da Vittorio.

Evolution of the bulthaup b3 elements and the real revolution represented by bulthaup b.architecture

Sharing the evening

Every day at 7 p.m., the church closed down to the public in preparation for an exclusive event aimed at partners and other members of the bulthaup family. Marc Eckert spoke to convey the conceptual foundations of the new course the brand is taking, and opened up the space to the pleasures of a shared evening. Sharing ideas, sharing projects, sharing food –and, to top it all off, the DJ and dance: unbeatable.

Structural poles channeling water and electricity to shape new furniture elements
Open fronts revealing seductive solid oak drawers

Gazing at a sea of possibilities

On the plane home, the images kept on running through our heads. Surfaces made of new materials. Structural poles channeling water and electricity to shape new furniture elements: a sea of possibilities.

Small magnetic bar-shaped controls that spur actions when they touch different areas
Ensembles of benches and tables activated from the floor up, with cold and heat distributed to central surfaces for heating, cooling, preparing, and serving

Ensembles of benches and tables activated from the floor up, with cold and heat distributed to central surfaces for heating, cooling, preparing, and serving. Open fronts revealing seductive solid oak drawers. Small magnetic bar-shaped controls that spur actions when they touch different areas on the sensitive surface. And much, much more: stay tuned.

Time and water

Closeness. Encounters. Inspired by the experience of Milan 2018, gathered around water and with time ahead of us, we will continue to create products for a changing world.

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