We use the following tracking measures pursuant to Article 6 (1) sentence 1 (f) GDPR. We aim to ensure these tracking measures support the needs-based design and continued optimization of our website. We also use tracking measures to collect statistical data about how our website is used, which is then analyzed to optimize our services for you.
The respective purpose of data processing and data categories are to be taken from the respective tracking tools.
We have activated IP anonymization on this website. Your IP address is truncated by Google within the member states of the European Union or in other signatory states party to this agreement across the European Economic Area before transmission to the USA. Only in exceptional cases is the full IP address transferred to a Google server in the USA and truncated there. On behalf of the operator of this website, Google uses this information to analyze your use of the website with the aim of generating reports on website activities and providing the site operator with other services associated with website and Internet use. The IP address transmitted by your browser within the scope of Google Analytics will not be linked to other data held by Google.
You can prevent the saving of cookies by selecting the appropriate setting in your browser software; however, please note that doing so may preclude access to all functions of this website. You can also prevent the collection of data generated by the cookie and related to the usage of the web site (including your IP address) by Google and the processing of such data by Google by downloading and installing the browser plug-in, which is available at: https://tools.google.com/dlpage/gaoptout?hl=en.
You can prevent the transfer of your data by Google Analytics by clicking the following link: This installs an opt-out cookie, which prevents your data from being collected when you visit this website in future. Deactivate Google Analytics.
We have entered into a data processing agreement with Google.
Google Analytics remarketing
Our websites also use the functions of Google Analytics remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. These are provided by Google Inc. 1600 Amphitheatre Parkway Mountain View, California 94043, USA.
This function enables advertising target groups created by Google Analytics remarketing to be linked with the cross-device functions of Google AdWords and Google DoubleClick. Accordingly, interest-related and personalized adverts are shown, which have been adapted in accordance with your previous usage behavior and surfing habits on one device (e.g. cellphone) and also shown on another of your devices (e.g. tablet or PC).
If you have provided the appropriate consent, Google will link your web and app browser histories with your Google account. This allows every device which you log in to with your Google account to have the same personalized adverts shown.
To support this function, Google Analytics collects Google-authenticated user IDs, which are temporarily linked to your Google Analytics data to define and create target groups for cross-device advertising.
You can permanently object to cross-device remarketing/targeting by deactivating personalized advertising in your Google account. Please visit the following to do so: https://www.google.com/settings/ads/onweb/.
A potential summary of the data collected in your Google account is only carried out on the basis of your consent, which you can provide to or withdraw from Google (Article 6 (1) (a) GDPR).
Our website uses Facebook pixel to measure the conversion rate of visitor actions of Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”).
The Facebook pixel can keep track of website visitors after they have been forwarded to the provider’s website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future ads to be optimized.
The data collected is anonymous for us as the site operator, we cannot trace any data back to determine the identity of a user. The data will, however, be stored and processed in such a way as to enable a link to be established to your user profile and Facebook may use the data for its own advertising purposes, in accordance with the Facebook Data Policy. As a result, Facebook may be able to show adverts on your Facebook page as well as outside Facebook. We cannot influence how this data is used as the site operator.
You may also deactivate the “Custom Audiences” remarketing function in the adverts settings https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged in to Facebook to do so.
If you do not have a Facebook account, you may deactivate Facebook’s usage-based advertising on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.