We use the following tracking measures pursuant to Article 6 (1) sentence 1 (f) GDPR. We aim to ensure these tracking measures support the needs-based design and continued optimization of our website. We also use tracking measures to collect statistical data about how our website is used, which is then analyzed to optimize our services for you.
The respective purpose of data processing and data categories are to be taken from the respective tracking tools.
We have activated IP anonymization on this website. Your IP address is truncated by Google within the member states of the European Union or in other signatory states party to this agreement across the European Economic Area before transmission to the USA. Only in exceptional cases is the full IP address transferred to a Google server in the USA and truncated there. On behalf of the operator of this website, Google uses this information to analyze your use of the website with the aim of generating reports on website activities and providing the site operator with other services associated with website and Internet use. The IP address transmitted by your browser within the scope of Google Analytics will not be linked to other data held by Google.
You can prevent the saving of cookies by selecting the appropriate setting in your browser software; however, please note that doing so may preclude access to all functions of this website. You can also prevent the collection of data generated by the cookie and related to the usage of the web site (including your IP address) by Google and the processing of such data by Google by downloading and installing the browser plug-in, which is available at: https://tools.google.com/dlpage/gaoptout?hl=en.
You can prevent the transfer of your data by Google Analytics by clicking the following link: This installs an opt-out cookie, which prevents your data from being collected when you visit this website in future. Deactivate Google Analytics.
We have entered into a data processing agreement with Google.
Google Analytics remarketing
Our websites also use the functions of Google Analytics remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. These are provided by Google Inc. 1600 Amphitheatre Parkway Mountain View, California 94043, USA.
This function enables advertising target groups created by Google Analytics remarketing to be linked with the cross-device functions of Google AdWords and Google DoubleClick. Accordingly, interest-related and personalized adverts are shown, which have been adapted in accordance with your previous usage behavior and surfing habits on one device (e.g. cellphone) and also shown on another of your devices (e.g. tablet or PC).
If you have provided the appropriate consent, Google will link your web and app browser histories with your Google account. This allows every device which you log in to with your Google account to have the same personalized adverts shown.
To support this function, Google Analytics collects Google-authenticated user IDs, which are temporarily linked to your Google Analytics data to define and create target groups for cross-device advertising.
You can permanently object to cross-device remarketing/targeting by deactivating personalized advertising in your Google account. Please visit the following to do so: https://www.google.com/settings/ads/onweb/.
A potential summary of the data collected in your Google account is only carried out on the basis of your consent, which you can provide to or withdraw from Google (Article 6 (1) (a) GDPR).