Data Protection Information

Responsible body

The body responsible for data processing on this website is:

Bulthaup GmbH & Co KG
Aich, Werkstraße 6
84155 Bodenkirchen

Tel. +49 (0)8741 80 0
Email: datenschutz@bulthaup.com

Data protection

This website uses TLS (transport layer security) encryption for security reasons and to protect the transfer of confidential information, such as orders or requests which you send to us as the site operator. An encrypted connection can be recognized when the browser’s address line changes from “http://” to “https://” and by the padlock symbol in the browser line.

We have appointed a Data Protection Officer for our company:

Bulthaup GmbH & Co KG
Mr. Antonino Italia
Aich, Werkstraße 6
84155 Bodenkirchen

Tel. +49 (0)8741 80 0
Email: datenschutz@bulthaup.com

Cookies

Cookies are used in some of this website. They do not harm your PC or contain any viruses. Cookies make our website easier to use and more effective and secure. They are small text files which are placed onto your computer and saved by your Internet browser.

Most of the cookies we use are so-called “session cookies”. They are used to optimize user-friendliness and automatically deleted after your visit. We also use temporary cookies to optimize user-friendliness, which remain on your computer until deleted. These cookies allow us to recognize your browser on your next visit.

We also use cookies to collect statistical data about the use of our website, which are then analyzed to optimize our services for you (see section 4).

Your browser settings include options to inform you when cookies are placed on your computer, to only allow cookies on an individual basis, to accept cookies in particular cases or generally reject cookies and to turn off automatic cookie deletion when you close your browser. Deactivating cookies may restrict the functionality of this website.

Data processing via cookies is legally governed by Article 6 (1) (f) General Data Protection Regulation (GDPR).

Server log files

The site provider automatically collects and saves information in server log files, which your browser then automatically transfers to us. This information includes:

• Browser type and version
• Operating system used
• Referrer URL
• Host name of the accessing computer
• Time of the server request
• IP address

This data is processed to ensure you connect to the website seamlessly, can comfortably use our website, to analyze system security and stability and for other administrative purposes. This data will not be merged with other data sources.

This data processing is legally governed by Article 6 (1) (f) GDPR.

Contact form

If you submit a request via the “contact form”, “request an appointment at a retail partner”, or “order information material” web pages, the details you provide, including your contact information, will be used solely for the purpose of processing your request and stored by us in the event of any follow-up questions.

The declaration of consent you may (but need not) provide in these forms includes the following content:

Consent under data protection law:

I consent to the data I share via the contact form (mandatory information and any voluntary information) being collected, processed and used by bulthaup as the responsible organization for the purpose of sending information material by post, responding to my inquiry by email, and – if and to the extent expressly requested via the contact form – sending information via email. If I have requested that I be contacted and/or information material be sent to me by the bulthaup retail partner in my vicinity, my data (mandatory and voluntary information) may also be transmitted to the retail partner (in the case of retail partners based outside Germany, also to the bulthaup agency representing that retail partner) for this purpose and processed and used by them.

Please note: Without your consent, your request will not receive a response. Data from prospective clients outside Germany will be communicated to the retail partner nearest to you via the foreign bulthaup agency, if such agency exists. The list of bulthaup national agencies can be found here.

Data entered in the contact forms is processed on the basis of your consent (Article 6 (1) (a) GDPR). You can withdraw your consent to the processing and use of your data for the specified purposes at any time. Please send your withdrawal of consent by post to Bulthaup GmbH & Co KG, subject Data Protection, 84155 Aich, Germany or by email to datenschutz@bulthaup.com.

The data entered in these contact forms is stored until you request its erasure or withdraw your consent for it to be stored.

Commercial contact forms

With the “Become a bulthaup partner”, “Project contact form”, and “Press contact” contact forms, we collect, store, and process data communicated to us (mandatory and voluntary information) for the purpose of processing and responding to your inquiry.

Your consent constitutes the legal grounds for data processing (Article 6 (1) (a) GDPR).

If you have registered for our press mailing list, we will use the data you provided at registration to send you invitations or press releases via email and – in individual cases – also by post. If you registered using a foreign postal address, the invitations or press releases will be sent via a bulthaup subsidiary in that region or by a PR agency commissioned to do so on our behalf. Your data will only be sent to the bulthaup subsidiary or commissioned PR agency for this purpose. We will store your data for as long as you are registered with our press mailing list. You can remove your name from the mailing list using the Unsubscribe button (on our digital communications) or by sending a short email to: Datenschutz@bulthaup.com

Article 6 (1) (a) GDPR constitutes the legal grounds for processing. You can withdraw your consent to the processing and use of your data for the specified purposes at any time. Please send your withdrawal of consent by post to Bulthaup GmbH & Co KG, subject Data Protection, 84155 Aich, Germany or by email to datenschutz@bulthaup.com.

We use the following tracking measures pursuant to Article 6 (1) sentence 1 (f) GDPR. We aim to ensure these tracking measures support the needs-based design and continued optimization of our website. We also use tracking measures to collect statistical data about how our website is used, which is then analyzed to optimize our services for you.

The respective purpose of data processing and data categories are to be taken from the respective tracking tools.

Google Tag Manager

We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland The Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create any user profiles, does not store cookies, and does not carry out any independent analyses. It only manages and runs the tools integrated via it. However, the Google Tag Manager does collect your IP address, which may also be transferred to Google’s parent company in the United States.
The Google Tag Manager is used on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and administration of various tools on his website. If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TTDSG, insofar the consent includes the storage of cookies or the access to information in the user’s end device (e.g., device fingerprinting) within the meaning of the TTDSG. This consent can be revoked at any time.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider of this service is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyze the behavior patterns of website visitors. To that end, the website operator receives a variety of user data, such as pages accessed, time spent on the page, the utilized operating system and the user’s origin. This data is summarized in a user-ID and assigned to the respective end device of the website visitor.
Furthermore, Google Analytics allows us to record your mouse and scroll movements and clicks, among other things. Google Analytics uses various modeling approaches to augment the collected data sets and uses machine learning technologies in data analysis.
Google Analytics uses technologies that make the recognition of the user for the purpose of analyzing the user behavior patterns (e.g., cookies or device fingerprinting). The website use information recorded by Google is, as a rule transferred to a Google server in the United States, where it is stored.
The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TTDSG. You may revoke your consent at any time.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/

IP anonymization

On this website, we have activated the IP anonymization function. As a result, your IP address will be abbreviated by Google within the member states of the European Union or in other states that have ratified the Convention on the European Economic Area prior to its transmission to the United States. The full IP address will be transmitted to one of Google’s servers in the United States and abbreviated there only in exceptional cases. On behalf of the operator of this website, Google shall use this information to analyze your use of this website to generate reports on website activities and to render other services to the operator of this website that are related to the use of the website and the Internet. The IP address transmitted in conjunction with Google Analytics from your browser shall not be merged with other data in Google’s possession.

Browser plug-in

You can prevent the recording and processing of your data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

For more information about the handling of user data by Google Analytics, please consult Google’s Data Privacy Declaration at: https://support.google.com/analytics/answer/6004245?hl=en.

Contract data processing

We have executed a contract data processing agreement with Google and are implementing the stringent provisions of the German data protection agencies to the fullest when using Google Analytics.

Google Analytics remarketing

Our websites also use the functions of Google Analytics remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. These are provided by Google Inc. 1600 Amphitheatre Parkway Mountain View, California 94043, USA.

This function enables advertising target groups created by Google Analytics remarketing to be linked with the cross-device functions of Google AdWords and Google DoubleClick. Accordingly, interest-related and personalized adverts are shown, which have been adapted in accordance with your previous usage behavior and surfing habits on one device (e.g. cellphone) and also shown on another of your devices (e.g. tablet or PC).

If you have provided the appropriate consent, Google will link your web and app browser histories with your Google account. This allows every device which you log in to with your Google account to have the same personalized adverts shown.

To support this function, Google Analytics collects Google-authenticated user IDs, which are temporarily linked to your Google Analytics data to define and create target groups for cross-device advertising.

You can permanently object to cross-device remarketing/targeting by deactivating personalized advertising in your Google account. Please visit the following to do so: https://www.google.com/settings/ads/onweb/.

A potential summary of the data collected in your Google account is only carried out on the basis of your consent, which you can provide to or withdraw from Google (Article 6 (1) (a) GDPR).

More information and data protection information can be found in the Google Privacy Policy and Terms at: https://policies.google.com/technologies/ads?hl=en.

Meta Pixel

Our website uses the visitor action pixel from Meta Platforms Inc (formerly Facebook Inc), 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to measure conversations.

This allows the behavior of site visitors to be tracked after they have been redirected to the provider’s website by clicking on a meta ad. This allows the effectiveness of the meta ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Meta so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes in accordance with the Meta Data Usage Policy. This enables Meta to place advertisements on Meta pages and outside Meta. This use of the data cannot be influenced by us as the site operator.

You can find further information on protecting your privacy in the data protection information: https://www.facebook.com/about/privacy.

Data policy | Instagram help section

You can also deactivate the remarketing function “Custom Audiences” in the settings for advertisements at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged in to Facebook to do this.

If you do not have a Facebook/Instagram account, you can deactivate usage-based advertising from Meta on the website of the European Interactive Digital Advertising Alliance:
https://www.youronlinechoices.com/uk/your-ad-choices

Microsoft Advertising

We uses Microsoft Advertising. Microsoft Advertising is an online advertising program of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.

Microsoft Advertising enables us to display advertisements in the Bing search engine or on third-party websites when the user enters certain search terms into Bing (keyword targeting). Furthermore, targeted advertisements can be displayed based on the user data available at Microsoft (e.g., location data and interests) (target group targeting). As the website operator, we can evaluate this data quantitatively by analyzing, for example, which search terms led to the display of our advertisements and how many advertisements led to the corresponding clicks.

We use universal event tracking (UET) from Microsoft Advertising on this site. Pseudonymized data is collected to track the actions you take on our websites after you have clicked on an advertisement of Microsoft Advertising. UET collects your IP address (anonymized), device identifiers, information about device and browser settings, Microsoft Click ID (stored in cookie), time spent on the website, which areas of the website were accessed, which advertisement brought you to the website and which keyword you clicked on.

The use of this service is based on your consent in accordance with Art. 6 (1)(a) GDPR and § 25 (1) TDDDG. Consent can be revoked at any time.

Data transfer to the US is based on the standard contractual clauses of the EU Commission. You can find details here: https://learn.microsoft.com/de-de/compliance/regulatory/offering-eu-model-clauses.

The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the US, which is intended to ensure compliance with European data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply with these data protection standards. For more information, please contact the provider under the following link: https://www.dataprivacyframework.gov/participant/6474.

Google Maps

This website uses an API from the map service Google Maps. These are provided by Google Inc. 1600 Amphitheatre Parkway Mountain View, California 94043, USA.

It is necessary to store your IP address to use the functions of Google Maps. This information is usually transmitted to Google’s server in the USA and stored there. The site operator has no influence over this transmission of data.

We use Google Maps to display our websites in an appealing manner and help customers find our locations stated on the website. This is deemed a legitimate interest pursuant to Article 6 (1) (f) GDPR.

More information about how Google interacts with your user data can be found in Google’s Privacy Policy. https://policies.google.com/privacy?hl=en.

In accordance with the EU General Data Protection Regulation, you have a right of access (Article 15), a right to rectification and erasure (Articles 16, 17), the right to restrict processing (Article 18) and a right to data portability (Article 20), as well as the right to lodge a complaint with a supervisory authority (Article 77).

If your personal data is processed on the basis of legitimate interests pursuant to Article 6 (1) sentence 1 (f) GDPR, you have the right pursuant to Article 21 GDPR to object to the processing of your personal data, if justified due to reasons pertaining to your specific circumstances or if you are objecting to direct advertising. If you are objecting to advertising, you have a general right to object, which will be implemented by us without you having to provide details about your particular situation.

If you wish to exercise your right to withdraw your consent or object, it is sufficient to send an email to datenschutz@bulthaup.com.

This Privacy Policy is currently valid as of October 2024.

It may be necessary to make changes to this Privacy Policy due to further development of our website and services offered there, or on the basis of changes in legislation or to regulatory requirements.

© Copyright Bulthaup GmbH & Co KG, Bodenkirchen (Germany). All rights reserved.